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Rich Media Banners

December 2014
In the summer 2014 a number of actions have been implemented in Pomerania to promote sustainable ways of travelling in touristic areas, especially in the Choczewo commune and the regional capital: the city of Gdańsk. The promotional activities focused on internet–related media. The case of sustainable transport issues was introduced with a rich media banner.

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The banner, 300x250 pixels large, provides access to further media content via four different tabs. The first tab contains a tourist video promoting Pomerania and the coastal area, showing how they can be visited on foot, by bike or by bus (with a direct link to the SEEMORE YouTube Channel). The second tab contains promotional photos with an opportunity to directly pass to the www.seemore-project.eu website. The third tab contains a link directing the internet user to the CO2 emission calculation tool. The fourth tab provides an opportunity to download the Polish language version of the national reader of the SEEMORE project. Thanks to the preparation of the rich media banner an opportunity was created to develop working relationships with the local public and private bus companies operating in the Choczewo commune. The principal area of co-operation concerned the promotion of Choczewo as a tourist destination accessible by public transport as well as the carriage of bicycles on board of regular buses.

December 2014


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Assumptions of parking policy in the Choczewo commune

December 2014
Assumptions of parking policy – in fact a strategic document outlining the car parking demand strategy in the Choczewo commune has been developed by the experts of the Pomeranian Association Common Europe

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The SEEMORE team operating in the Polish coastal region of Pomerania has produced a strategic report containing a list of challenges of current car parking policy in a commune, which is thinly populated throughout the year, but has a great number of visitors during summer holiday season. The commune is not able to support a dense and flexible public transport network, that is why the visitors are usually relying on their cars to reach the most popular beaches located at the northern (coastal) border of the commune. The document suggests the implementation of a comprehensive programme of provision of flexible, “individual” sustainable alternatives for the last mile of a recreational trip to the beach, based on transparent and coherent system of car parking demand management solutions offered at a suitable distance from the beachfront

December 2014


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Promotional video

October 2014
The PSWE team and the Choczewo commune, in co-operation of supporting partners such as the Gdansk Lech Walesa airport, the Maritime Administration Office of Gdynia, local bus operating company PKS Wejherowo

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the Bocian Morski, Ewa Zaprasza and Neighbour’s Kitchen restaurants, the Zatoka Sztuki Gallery and the Ciekocinko Palace hotel resort and wellness spa, have prepared a promotional video of the Pomerania region. The movie features a wide spectrum of animated information about the local tourist attractions, its bike route network, sustainable intermodal travel options available in the region as well as a number of culinary and cultural heritage attractions available in the area.

December 2014


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Pomerania Awareness Campaign!

September 2014
The honorary start of the Tour de Pologne cycle racing event, the most popular international cycle race in Poland organised at the historical gate of the Gdańsk Shipyard

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– the cradle of the Solidarność Trade Union in August 1980, was used as an important lever allowing to promote the SEEMORE project among the widest possible Polish and international audience. The attention of Polish media was particularly raised by the fact that the honorary starter of the race was the legendary leader of the Solidarność movement, former president of the Republic of Poland, Mr. Lech Wałęsa.

December 2014


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Awareness raising products : Emission calculation tool

April 2014
Emission tool calculator has been added also except from the European Cyclists’ Federation website to the PSWE tab of the SEEMORE project.

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Emission tool calculator has been added also except from the European Cyclists’ Federation website to the PSWE tab of the SEEMORE project.

December 2014


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3rd Polish National Seminar of the Seemore project

April 2014
THE 3RD POLISH TRAINING SEMINAR CONDUCTED IN JASTARNIA

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On 9th April 2014 the 3rd Polish National Seminar for representatives of all government levels was conducted in Jastarnia in conjunction with the 44th Annual General Meeting of the Polish Association of Sea Cities and Municipalities”. It was attended by over 60 people from the central, regional government level and 23 municipalities. The benefits of the implemented measures were discussed and new mobility initiatives were announced.

December 2014


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2nd Polish National Seminar of the Seemore project

February 2014
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On 25-26th February 2014 the 2nd Polish National Seminar for representatives of all government levels was conducted in Ustka in conjunction with the 6th All-Polish conference on problems of integrated management of coastal areas in Poland. It was attended by over a hundred people from the central, regional government level and 27 municipalities. The benefits of the implemented measures were discussed and new mobility initiatives were announced.

December 2014


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First Polish seminar of the Seemore project

1st Polish national seminar – workshop organised under the auspices of the Seemore project was held within the framework of the 4th Congress of Active Mobility in Gdańsk on 13th September 2013. The Congress was attended by nearly 350 people from all over the country.
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Information about the Seemore project was presented in connection with the challenge of implementing appropriate car parking management projects in the coastal areas. Results of a survey carried out among visitors and operators of accommodation facilities concerning their awareness of cycling and public transport accessibility of local areas were presented by the experts of the PSWE. Besides that a presentation about certification of cycle friendly facilities in the coastal area was shown and discussed. The installation of tourist map dispenser was given as a concrete example of implementation of measures improving the knowledge about accessibility of local sustainable transport options. Another presentation was devoted to the presentation of other awareness raising initiatives, such as Ciclovia AmberExpo and Bike Fridays. These campaigns were addressed both to the residents of the Tri-city (Gdansk- Gdynia-Sopot) agglomeration as well as to the residents of the Choczewo commune. They were intended to promote the use of sustainable transport options such as cycling, walking, skating, either per se or in combination with bus or rail transport – both for commuting and for leisure time pursuits. Its worth to add, that apart from the seminar, professor Lucia Ilieva, from Bulgaria, member of the Seemore consortium has shown a presentation about the sustainable mobility planning in Bulgaria and a video film made within the framework of the Seemore project in the Dobrich region.

October 2013

Contact: Piotr Kuropatwiński

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Installation of tourist map dispensers in the Choczewo commune

Seven tourist map dispensers were installed in the Choczewo commune as an innovative source of local tourist information for residents and visitors alike
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Within the framework of the Seemore 7 map dispensers in different locations accessible for residents and tourists were installed in the Choczewo Commune. The next step will be the preparation of local maps providing the visitors and residents alike with information about local public transport schedules and itineraries, bike friendly accommodation facilities, local tourist attractions such as various elements of the local historical, cultural and natural heritage. They will also, of course, contain also the information about local cycling trails and routes, which have been marked or built in the area. In view of the fact, that the quality of information provided strongly affects the propensity to use the sustainable transport modes, such as public transport, walking and cycling, the map dispenser are considered to create an important link in the local tourist information provision system. The use of dispenser is going to be regularly monitored by local tourist promotion staff, in particular during the summer months, when the number of visitors exceeds the number of local residents several times.

October 2013

Contact: Piotr Kuropatwinski

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Local Framework Workshop in Choczewo

Ideas for a local action plan evaluated
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The SEEMORE Local Framework Workshop was organised in the capital village of the Choczewo Commune in the northern part of the Pomorskie voivodship (Polish name for a region) on 23rd November 2012. The event, organised within the framework of the SEEMORE project, was moderated by experts of the Pomeranian Association ‘Common Europe’, which considers the improvement in conditions and promotion of walking, cycling and public transport use as an important lever of local development. The workshop was aimed to identify possible challenges which have to be addressed while promoting the use of public transport, walking and cycling as a meaningful alternative to individual car trips for tourists who come to the Choczewo commune and then travel daily to the sandy beaches located behind forested dunes at the Polish coast of the Baltic Sea. The meeting had an introductory character and some effort had to be invested to make the local entrepreneurs, public transport operators and coastal strip administrators aware of the chance to change the travelling habits even if the local road infrastructure is still far from being walking and cycling friendly. The participants agreed, that first of all data have to be collected about the traffic intensity along particular segments of the local road network as well as daily, weekly and seasonal patterns of change of car parking needs. The collected data will then be used to establish a base line and develop a range of local car parking demand management solutions. Soft measures such as information packages about sustainable travel options will have to also be developed for visitors and residents.

October 2013

Contact: Piotr Kuropatwinski

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